Thursday, July 5, 2012

Why Google Why?




In an average day of my life, I am already faced with a multitude of decisions, a fact that leaves me feeling quite weary on most days. I come home today, looking forward to a relaxing evening that includes a new potato recipe, a new episode of Awkward, and a few chapters of some Stephen King. No big decisions tonight, no siree Bob. The last choice I plan on making tonight was how long exactly to stay on the treadmill. Feeling fortunate as I swing by mail box on the way home, I truly believe life is going my way when my issue of Entertainment Weekly is here a day early. I reach that fabulous part of a rare day where I can sit out on my porch and read through my weekly Entertainment News (void Cruise and Holmes) and SLAM! WHACK! BANG! KAPOW! A pie right to the face. There it is, a choice that I don't want to have to make, "Google's Turn for a Tablet" is the article's title. I read through the tech update because I am now confident than a Mac or an iPad2 is in my near future only to discover that Google, the great maker of the only browser or search engine I will use; the place I travel to SEVERAL times every day, no matter what is happening in my life; the word itself has daily found itself in my conversations, them, yes GOOGLE is introducing their Nexus 7, their version of the growing popular tablet. Yes, it is already being hailed as having "all the makings of a hit: It's thin and extremely light (three-quarters of a pound-or half the weight of Apple's new iPad), has a seven inch screen (just like Amazon's Kindle Fire, but in HD resolution), and packs serious processing muscle." The price is extremely tempting as well, $199, which is $300 less that the iPad starts at. So at this point, I am sure you are wondering, 'What the hell is the problem then? Go for it!' Well, here is the problem. Nexus 7 is more than just Google's pad, it is a sign that Google is expanding their influence in the tech game. What Apple has done so well over the past few years, with iPhone's,iTunes, Mac Books, and iPad's syncing up so nicely and working so harmoniously with ones another, Google is mimicking, and they are doing it well. Google has "revamped cloud-based content store, Google Play...[and] Play will use the cloud to create a consistent experience across Android devices." The intro of the Nexus Q which streams content from the Play account to a TV or stereo using Android devices, but is a bit pricier than Apple TV, but...It is "Born in the USA" and made here as well. In an era where we import way more than we export, some home grown technology rouses the patriotism in me and I think, 'I would pay for that little added benefit.' And herein is where the problem lies, "in the end, users aren't just buying a device but the entire ecosystem," where, up until this point, Apple has cornered the market on. I love Google, I can afford Google, but I have already taken steps down Apple lane, and I can't imagine not having my iPhone.

So as our old ecosystem is being destroyed all around us, and I live in an age where I get to choose my new one, I just really didn't want to have to make such a big decision- will they never end?

Google vs. Apple...let the battle begin!

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